Remember (Not To Text At) The Alamo

Don't text or talk during the movie at the Alamo Cinema in Austin.

Do not talk or text at the Alamo Drafthouse Cinema

I adore a guy named Tim League.

I've never met Tim; I never even heard of Tim before. But I'm about ready to load the car and take a road trip to Texas just so I can go watch a movie at his theater.

Tim is the founder and CEO of the Alamo Drafthouse Cinema in Austin, a "little crappy ass theater" where you can have a beer while you watch the film.

The good folks at the Alamo Drafthouse actually care about your movie-watching experience, and they have strict rules about not talking or texting during a move. The Alamo enforces these rules, and they make it clear to patrons that if they persist in breaking those rules after being warned, they will be escorted out of the theater. Without a refund.

Well, there was a woman who insisted on texting during the movie. She got the usual two warnings, then the third time she was escorted out of the theater.

Her little crappy ass self was apparently highly offended. She called up the Alamo and spewed out a rambling, profanity-laced message into the Alamo's voicemail.

Which Tim immediately decided must be made into a PSA to be shown at the theater prior to all R-rated movies.

Here's the PSA. Warning: The texter used some naughty words. If you're easily offended by bad words, don't panic. Just go to the end of this post and watch the censored version.

Tom wrote this on the Alamo's blog:

Ma'am, you may be free to text in all the other theaters in the Magnited States of America, but here at our "little crappy ass theater," you are not. Why you may ask? Well, we actually do give a f*$k.

According to a Yahoo news article, the Alamo has a history of making and showing humorous PSAs to impress upon patrons the seriousness of their "No talking or texting" rule.

"The early ones were us cutting famous scenes from movies of people talking and then getting killed," League said. "Then later we started asking celebrities who came to screenings. We've had George Romero, Clint Howard, and Michael Cera."

I adore this man. We need more CEOs who are willing to risk offending people in order to take a stand on something that matters to their customers.

The PSA has gone viral, and Tim has a post on the cinema's blog about it.

Here's the censored version for those of you with more tender ears:

Speak Your Mind

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